At Furniture World (“we”, “our”, “us”, or “the Website”), we value your trust and are committed to safeguarding your privacy. This Privacy Policy describes how we gather, use, share, and protect your personal data whenever you browse or make a purchase on www.furnitureworld.co.uk. Our aim is to ensure transparency and give you full control over your information.
By continuing to use our Website, you acknowledge and accept the practices outlined here. If you have any questions or concerns, please contact us using the details below.
1. Contact Details
For inquiries about this Privacy Policy, data requests, or complaints, you can reach us at:
Email:[email protected].
Address: 115 Lodge Road, Southampton, SO14 6RE, United Kingdom.
We handle privacy requests seriously and aim to respond promptly and appropriately.
2. Information We Collect
“Personal Information” refers to any data that identifies you directly or indirectly. The type of information depends on how you engage with our Website—whether browsing, subscribing, or purchasing.
a. Device Information
When you visit our Website, certain technical details are collected automatically, such as:
-
Browser type and version
-
IP address
-
Time zone
-
Cookie information
-
Pages and products you view
-
Websites or search terms that referred you to us
-
How you interact with the Website
Purpose: To optimise functionality, improve user experience, and analyse site performance.
Collection method: Cookies, pixels, web beacons, log files.
Shared with: Our ecommerce platform and analytics providers for operational purposes.
b. Order Information
When placing an order, we require details necessary for processing and delivery, including:
-
Full name
-
Billing & shipping addresses
-
Email address
-
Contact number
-
Payment details
Purpose: To process orders, confirm transactions, arrange shipping, issue invoices, and (with your consent) send marketing updates.
Collection method: Provided directly at checkout or during customer support.
Shared with: Payment gateways, shipping partners, and trusted service providers.
c. Phone Numbers & SMS Consent
If you share your mobile number, it may be used to:
-
Confirm and update order status
-
Send marketing promotions (only if you opt in)
-
Notify you of cart reminders or product updates
You may opt out anytime by replying “STOP” or contacting us directly. SMS data is never shared with third parties.
d. Cart Monitoring & Reminder Emails
To make checkout smoother, we track cart activity through cookies. This helps us:
-
Detect abandoned baskets
-
Send reminder emails or offers (if marketing consent is given)
-
Improve the checkout process
e. Location Data
We may estimate your approximate location via your IP address to:
-
Show region-specific stock availability
-
Calculate delivery timelines and costs
-
Provide localised product suggestions
We do not collect exact GPS data without explicit permission.
f. Customer Support
When you contact us, we may retain your query and related details to:
-
Resolve your issue efficiently
-
Keep a record of communication for future reference
This data is not used for marketing unless you choose to subscribe.
3. How We Use Your Information
Your personal data is used to:
-
Complete transactions and deliveries
-
Provide customer assistance
-
Manage refunds, returns, or complaints
-
Keep you updated on orders and services
-
Improve our Website and services through analytics
-
Share promotional content (only if you opt in)
We do not sell or rent your information. We only share it with trusted partners to help us operate effectively.
4. Behavioural Advertising & Analytics
We use tools like Google Analytics and Facebook Pixel to understand customer behaviour and display relevant ads. You can opt out anytime through:
-
Google Analytics Opt-out
-
Network Advertising Initiative
-
Digital Advertising Alliance
Even after opting out, you may still see ads, but they will be less personalised.
5. Cookies
Cookies are small files stored on your device to enhance your shopping experience. We use them to:
-
Remember login sessions and cart contents
-
Recognise returning visitors
-
Analyse site performance
-
Enable social media features
-
Deliver relevant marketing
You can manage or disable cookies in your browser settings.
6. Sharing Your Information
We may share data with:
-
Ecommerce platform providers
-
Payment processors
-
Delivery companies
-
Email & SMS marketing services (if you’ve subscribed)
-
Legal authorities, where required by law
We will never sell your information to unrelated third parties.
7. Data Retention
We retain data only as long as necessary:
-
Order details: For tax and accounting purposes
-
Customer support records: Until issues are resolved
-
Marketing preferences: Until you opt out
You can request deletion of your data by contacting us.
8. Automated Decision-Making
We do not use automated systems that make impactful decisions about you. Our ecommerce platform may employ fraud-prevention tools (e.g., blocking suspicious transactions), but these do not affect genuine orders.
9. Your Rights (UK & EEA Customers)
You have the right to:
-
Request access to your personal data
-
Correct or update your details
-
Ask us to delete your information
-
Restrict how we use your data
-
Receive your data in a portable format
-
Withdraw marketing consent anytime
-
Object to automated profiling
To exercise these rights, contact us at [email protected].
10. Updates to This Policy
We may revise this Privacy Policy to reflect new laws, technologies, or business practices. The most recent version will always be available on this page with an updated “Effective Date.”
Final Note
At Furniture World, we are dedicated to ensuring your shopping journey is stylish, simple, and secure. Protecting your privacy is central to building lasting trust. If you ever need clarification, we’re only a message away.